AI & Jobs British American Tobacco cuts 9,000 jobs and blames AI
British American Tobacco will cut about 9,000 roles — 5,500 eliminated and 3,500 moved to Accenture — in an AI-driven restructuring it calls Fit2Win.
Tracking how AI is reshaping roles, departments, and industries — updated daily.
AI & Jobs British American Tobacco will cut about 9,000 roles — 5,500 eliminated and 3,500 moved to Accenture — in an AI-driven restructuring it calls Fit2Win.
AI & Jobs Nike's second round of 2026 cuts hits 1,400 — mostly technology roles — while consolidating engineering into two hubs: Beaverton and the Nike India Technology Center. The map matters more than the headcount.