#white-collar · How AI Is Reshaping Work

Etsy cut about 220 people, 12% of its workforce, in a letter to shareholders published August 5. CEO Kruti Patel Goyal ruled out both of the usual explanations. Revenue and EPS beat estimates the same day; net income flipped to a $46.7M loss.

Zillow cut more than 500 people on August 4, about 7% of its global workforce and its largest round this year. The next day it posted 18% revenue growth and a 23% adjusted EBITDA margin. The company says AI had nothing to do with it.

The 2026 AI layoff has a sequel nobody put in the press release: two-thirds of the companies that cut staff for AI are quietly hiring some of them back.

Jeff Bezos predicts AI will create a labor shortage — five months after Amazon cut 16,000 jobs citing AI. Both claims are being made with a straight face.

AI has been cited in over 100,000 US job cuts in 2026, but the ROI data behind those cuts is conspicuously missing.

Allianz Partners will eliminate up to 1,800 jobs across Europe over 12-18 months as it hands customer service and claims work to AI.

Mews is laying off about 170 people — 15% of staff — and pivoting from selling hotel software to selling AI that absorbs hotel operations work.

McKinsey is trimming roughly 10% of its workforce as generative AI compresses the analyst work that was the product, with Bain, BCG and Deloitte slowing behind it.

Accenture's Q3 beat on revenue but new bookings fell to $19.3B from $19.7B — the first crack in the story that selling AI transformation is an infinite growth engine.

Artlist is cutting 200 of its 500 staff to become 「AI-native」 — right after hitting $300M ARR and 600% user growth, proving cuts no longer need a bad quarter.

June's jobless-claims report shows firings staying low while continuing claims climb to a three-month high — a labor market that won't let go of you but won't take you back either.

On Salesforce's May 27 Q1 FY27 call, Benioff said engineers have been flat at 15,000 for two years and the company is 「mostly expanding only in sales」 — while returning $27.5B to shareholders in the same quarter.